Journal of Global Fashion Marketing

Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty

The interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M)

Consumer orientations of second-hand clothing shoppers

Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channels

Sense of community and social identity effect on brand love: Based on the online communities of a luxury fashion brands

The dilemma of luxury brand extensions

Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context

Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel

Do the different store formats of the same brand matter to Chinese customers? An International study on a Japanese fashion brand

A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway

On standing out and fitting in

Branding strategies in transitional economy: The case of Aimer

Factors underlying frequently cited journal articles: A retrospective commentary

Enhancing consumer satisfaction and retail patronage through brand experience, cognitive pleasure, and shopping enjoyment: A comparison between lifestyle and product-centric displays

Materialism and affect toward others: Influences on apparel consciousness

Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention

Pop-up retailing objectives and activities: A retrospective commentary

Factors affecting the adoption of fashion mobile shopping applications

Fashion store personality: Scale development and relation to self-congruity theory, a retrospective commentary

The effects of information on young consumers’ attitudes and purchase intentions of fashion products made of fur, leather, and wool

Developing fashion retail operations to growth in emerging markets

Novelty seeking as driving factor for fashion apparel innovators: A qualitative investigation

Mood and luxury perception: A tale of two genders