S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-016-0494-5
Customer engagement in service
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-017-0565-2
Online relationship marketing
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0621-6
The effects of scarcity on consumer decision journeys
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0604-7
The consumer production journey: marketing to consumers as co-producers in the sharing economy
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0607-4
Effective customer journey design: consumers’ conception, measurement, and consequences
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-00625-7
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/s11747-018-0608-3
Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0609-2
In pursuit of an effective B2B digital marketing strategy in an emerging market
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00687-1
Consumer journeys: developing consumer-based strategy
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00636-Y
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0594-5
Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00633-1
Endogeneity and marketing strategy research: an overview
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00630-4
Consideration of ethical attributes along the consumer decision-making journey
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00629-X
Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0596-3
Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0620-7
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00652-Y
Chronic illness medication compliance: a liminal and contextual consumer journey
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0618-1
Salesperson ambidexterity in customer engagement: do customer base characteristics matter?
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00650-0
Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-017-0522-0
Driving growth of Mwallets in emerging markets: a retailer’s perspective
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0613-6
Leveraging service recovery strategies to reduce customer churn in an emerging market
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00634-0
Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00655-9
Getting more likes: the impact of narrative person and brand image on customer–brand interactions
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00632-2
Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00647-9
Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00638-W
Four facets of rigor
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/s11747-019-00665-7
Theoretical underpinnings of research in strategic marketing: a commentary
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0612-7
When pushing back is good: the effectiveness of brand responses to social media complaints
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00661-X
Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00635-Z
A theoretical model of the formation and dissolution of emerging market international marketing alliances
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00641-1
Value creation in consumption journeys: recursive reflexivity and practice continuity
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00628-Y
Herding in the consumption and purchase of digital goods and moderators of the herding bias
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0619-0
Dynamic customer interdependence
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00627-Z
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0601-X
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00631-3
New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/s11747-019-00698-y
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00653-X
How nutrition information influences online food sales
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/s11747-019-00668-4
A multi-facet item response theory approach to improve customer satisfaction using online product ratings
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00662-W
Effects of channel members’ customer-centric structures on supplier performance
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-018-0606-5
The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00690-6
When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00672-8
How intrafirm intermediary salespeople connect sales to marketing and product development
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/s11747-019-00656-8
Enhancing innovation commercialization through supervisor–sales rep fit
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00644-Y
Product set granularity and consumer response to recommendations
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00682-6
Effects of dominance transitions on advice adherence in professional service conversations
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00664-8
Improving customer profit predictions with customer mindset metrics through multiple overimputation
来源期刊:Journal of the Academy of Marketing ScienceDOI:10.1007/S11747-019-00658-6