JOURNAL OF ADVERTISING

The Role of Emotions in Advertising: A Call to Action

Special Section Introduction: Artificial Intelligence and Advertising

The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement

Advertising in a Media Multitasking Era: Considerations and Future Directions

Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement

Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking

Product Placement in Mass Media: A Review and Bibliometric Analysis

Future Directions for Advertising Creativity Research

The Impact of AI on the Advertising Process: The Chinese Experience

Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research

Understanding Programmatic Creative: The Role of AI

A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms

Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content

Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance

Expanding the Agenda of Research on Product Placement: A Commercial Intertext

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea

The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure

Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework

Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes

Crafting Extraordinary Stories: Decoding Luxury Brand Communications

An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems

The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising

Uncertainty in Prerelease Advertising

Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube

Facing the “Right” Side? The Effect of Product Facing Direction

The Impact of Competitors’ Store Flyer Advertisements on EDLP/High-Low Chain Performance in a Highly Competitive Retail Market: GPS Information and POS Data Approach in Japan

Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness

Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples

Research Issues and Needs at the Intersection of Advertising and Public Policy

Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis

Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion

Advertising in Asia: Theories and Implications for Practice

Up-Down versus Left-Right: The Effect of Writing Direction Change in East Asia on Consumers’ Perceptions and Advertising

“Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women

The Power of Emotional Benefits: Examining the Role of Benefit Focus on Donation Behavior

Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India

Control, Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach

Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects

Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea