Journal of Nonprofit & Public Sector Marketing

Influences of Identified Victim Images on Processing Fluency

Nonprofit Board Members’ Reasons to Join and Continue Serving on a Volunteer Board of Directors

Understanding Voluntary Intentions within the Theories of Self-Determination and Planned Behavior

How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices

Tactical Service Failure: A Case Study on Public Funding as a Marketing Issue

Nonprofit Marketing Expenses: Who Spends More than Others?

Supporters’ Perceptions of Benefits Delivered by Different Charity Activities

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

The Difference a Smile Makes: Effective Use of Imagery by Children’s Nonprofit Organizations

Brand Authenticity’s Influence on Charity Support Intentions

The Impact of Peer, Politician, and Celebrity Endorsements on Volunteering: A Field Experiment with English Students

Examining if Sending Text Messages to Thank Blood Donors for Saving Lives Is a “Great Idea”? Evidence from a Randomized Field Experiment

Switching Behavior in the Christian Religious Market: A Review and Research Agenda

How Co-creation Drives the Success of Public Service Initiatives? A Case-study Based Analysis

Alumni Commitment in Higher Education Institutions: Determinants and Empirical Evidence

An Evaluation of Government Service Quality in a Growing Democracy: National Democratic Congress in Ghana (2012–2016)

Celling The Concept: A Study of Managerial Brand Mindsharing of A Distributed Biobanking Research Infrastructure

Is Current Way of Promoting Sustainability, Sustainable?

The decision to advertise nonprofit accreditation status

The effect of pro-environmental attitudes and eco-labelling information on green purchasing decisions in Australia

Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective

The Textual Management of the Solicit Response Move in Newspaper Fundraising Advertisements

Service-Dominant Logic and Nonprofit Organizations: A Value Creation Perspective

How Economic Tropes Affect Attitudes Toward Social Welfare Policies

The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement

Psychological Needs, Passion, and Consumer Re-Patronage Intentions to The Performing Arts

Facilitators of Students’ Moderate Drinking in a Wet versus Dry Drinking Culture

Effects of Color in Disaster Relief Advertising and the Mediating Role of Cognitive Elaboration

Responsible Marketing and Its Impact on Business Performance: A Longitudinal Study

Antecedents and Consequents of Loyalty to a Religious Organization

Two Paths to the Same Destination: Participation Levels as a Result of Affiliation Networks in Civil Society Organizations

Expanding the Prevailing Behavioral Model in A Social Marketing Context: A Case Study of an Eco-point System to Promote Eco-policies in Toyota City, Japan